Kate Nightingale is a consumer psychologist and human brands experts.
She has founded Style Psychology Ltd, a HUMAN experience consultancy with a twist. It is a new view on consumer business stemming from an old view on the human. Our unique formula mixes decades of scientific wisdom on human behaviour, with our team’s unrivalled experience in consumer business and creative thinking unlike any other.
Kate works across brand strategy, insight, customer experience, retail design, and innovation. She has worked with Swarovski on their new store concept introduced in Europe late 2019. In 2019, she advised a homeware retailer Dowsing & Reynolds on the design of their first physical retail store which headlined in press as ‘a store that could help save the high street’. She worked with a revolutionary sofa in a box brand Snug on their original brand strategy, branding and customer experience as well as its update in 2020. Kate is also especially passionate about working with meaningful brands that want to make a difference. That saw her consulting on a sustainable fashion rental business and membership-based community focused womenswear brand amongst others.
Outside of her work with brands of all sizes, Kate is continuously approached by various insight agencies to provide her expertise on multitude of subjects from the future of placemaking, changing face of masculinity to the future of socialising post-COVID19.
Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent’s University, London College of Fashion and ELLE Education. She speaks at numerous industry conferences (Future Stores, eTail Europe, Future Branches, Global Female Leaders) and is often approached by press including appearing on Sky News, BBC News and Channel 4 News.